Sun Wukong
Kicker's, Inc. Superfan
Online
The OW box office numbers for Solo are looking pretty dire. Like Justice League territory, which is unfathomably bad for a Star Wars movie. Internal projections from Disney had been an opening in the 130-150 million range for the extended weekend, but it's looking like it's going to do less than 90 million 3-day and barely crack 100 with Memorial Day added in.
Lots of questions will be asked after this. Did they over-saturate the market with too many movies too quickly? Is this just a minor movie that people skipped on? Is it backlash from The Last Jedi actually manifesting? This may be something that fundamentally changes their approach to Star Wars going forward. These numbers are bad. And the international numbers are even worse at $65 million for the weekend. That's...just not even defensible. That's a terrible number.
When you account for the fact that they basically had to reshoot the whole movie after Lord and Miller got canned...there's very real chance this thing doesn't turn a profit on theatrical. That's crazy to say about a Star Wars movie, but it's very likely given the circumstances.
Lots of questions will be asked after this. Did they over-saturate the market with too many movies too quickly? Is this just a minor movie that people skipped on? Is it backlash from The Last Jedi actually manifesting? This may be something that fundamentally changes their approach to Star Wars going forward. These numbers are bad. And the international numbers are even worse at $65 million for the weekend. That's...just not even defensible. That's a terrible number.
When you account for the fact that they basically had to reshoot the whole movie after Lord and Miller got canned...there's very real chance this thing doesn't turn a profit on theatrical. That's crazy to say about a Star Wars movie, but it's very likely given the circumstances.