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I read a lot about MoviePass and what’s the most disappointing about it is that it wasn’t a bad idea - the economics could work and the data set could eventually be valuable.
But the execution was very poor. It was not what you would expect from a firm trying to disrupt an industry. There wasn’t a slick app, there wasn’t mobile technology, it was through the use of a special debit card - it is very turn of the century technology. Given the early struggle the business model even predicted and allowed for, the failure to deliver a customer-friendly experience is what I think doomed the effort more than anything else.
But the execution was very poor. It was not what you would expect from a firm trying to disrupt an industry. There wasn’t a slick app, there wasn’t mobile technology, it was through the use of a special debit card - it is very turn of the century technology. Given the early struggle the business model even predicted and allowed for, the failure to deliver a customer-friendly experience is what I think doomed the effort more than anything else.