Sun Wukong
Kicker's, Inc. Superfan
Offline
Sun can explain it better but Shield was under Marvel Studios which was part of Marvel Entertainment
in the aftermath of the Feige v Perlmutter feud, ‘studios’ became part of MCU (this all happened while Shield was running)
and while there are instances of the show reaching up to include movie elements, the movies never really acknowledged the show (I mean SHIELD was destroyed in the movies)
Feige probably looks at AOS similar to the way he looks at Sony and Fox
This is it, basically. The ABC and Netflix shows came from a time before Feige had truly consolidated his power at Marvel Studios and were the brainchild of Ike Perlmutter (Chairman of Marvel Entertainment) and Jeph Loeb, who Ike had put in charge of Marvel TV. Feige didn't want them, they weren't part of his vision for the MCU, and his relationship with Perlmutter was terrible (to be fair, Ike is legitimately insane and not a good person) to the point that when his first contract with Disney was up he went to Bob Iger and basically said "If we don't do something about this, I'm walking." Iger restructured Marvel so that Feige only answered to him, and the only thing Perlmutter and Loeb really had say over was TV.
Now, Feige is running the whole show at Marvel from a creative standpoint, from movies to TV and even including being Chief Creative Officer in publishing. Perlmutter has been marginalized within the company to basically just being a major shareholder with no real executive power anymore and Loeb retired after essentially being told by Feige his services would no longer be needed.
The best way I ever heard it put was "The shows like to think they take place in the MCU. The movies don't feel the same way." Or think of it this way: ABC greenlit a show about SHIELD agents and almost immediately SHIELD is disbanded and destroyed in the movies. That always struck me as hilarious. Whatever the case, in AoS' seven year run, the movies never acknowledged that show once aside from a possible throwaway mention from Fury in Age of Ultron about getting the hellicarrier from an "old friend." And even then that was probably Joss Whedon throwing a nod to his brother who was AoS showrunner.
So whether or not those shows reference the movies is immaterial to the fact that Feige didn't want the shows, doesn't really regard them as "his," and while he may pick and choose certain things to incorporate into the MCU (bringing Charlie Cox in as Matt Murdock in Spider-Man: No Way Home, for example), the shows themselves are not something he feels any need to adhere to. I can assure you this version of the Darkhold likely has zero to do with anything that was seen on Agents of Shield, Runaways, or Cloak and Dagger. None of that stuff was Feige's, despite his name popping up on it due to contractual obligations. And if stories are to be believed, he has varying levels of contempt for all of it.