Why is gold valuable?

that's not what that taught, when I took EE.. Gold conducts better. but is cost prohibitive to use.
silver is next and is rarely used.
copper is cost effective.

Silver (Ag) 63,010,000 /ohm.m

Copper (Cu) 59,610,000 /ohm.m

Gold (Au) 45,210,000 /ohm.m

Platinum (Pt) 9,661,000 /ohm.m

Silver is the best.