Brah, I don't make the rules. Technology is changing fast. Maybe get a cabin in the woods like the unabomber, I dunno.
For what it's worth, Sony is getting into the game as well. They think they can provide more content with their relationships to studios. I think some new Bravia TV can access your PS3 without an additional box.
They're going to try to hornswaggle that market like the did the HDDVD - Bluray. So all is not lost for you. But, typically, they are late to the party and playing catch up.
You should really reconsider which companies you choose to align yourself with. Rooting for Sony is like rooting for John Wayne Gacy or something.