Yahoo article injuries to Brown, Bush and Horn
So those defenses that played Barry Sanders and his Detroit Lions we keying on something else than Barry Sanders? When LT came into the league and was on a VERY bad San Diego team defenses were paying attention to something else? No, they made plays because thier talented players that translate to production.
There are many players in this league (and in its history) that have been gameplanned by a defense, the good ones go out and make plays anyway.
LT averaged 3.6 a carry as a rookie getting ALL the carries. Not exactly Pro Bowl material. If he split those with a Deuce and only carried 10 times a game, he wouldn't have been nearly that good. LT had 13 games of over 20 touches and 3 of over 30 touches. LT had FIVE games as a rookie with a sub-3 yards per carry. He also had ELEVEN games with a sub-4 yards per carry. He averaged 25 touches per game, 100 yards per game, so 4 yards per touch as a rookie. Look at Reggie's below.
Look at Reggie's offensive touches per game for the season:
CLE GB ATL CAR TB PHI BAL
22 14 17 15 20 15 9
He's had 5 70+ yard games out of 7 games and he's averaging 71.7 offensive yards a game on just a 16-touch per game average, which is 4.48 yards per touch. And this is with only getting 20 touches twice this year.
When compared to LT, the closest contemporary, he matches up pretty well based on their consistent performance (ie, yards per touch). If Reggie got the ball more per game, he would do better. Same with Deuce. I would actually love if touches that go to the TEs and any WR besides Colston and Horn would go to DM and RB because they move the chains, whether on the ground or in the air. Reggie, even though almost every pass to him is a swing pass, has averaged over 5 yards per catch in all but 2 games (ATL and BAL, and vs. ATL it was 4.8). If he was ever motioned out and sent on actual routes, he'd rack up yards like nobody's business.
In conclusion, get off his back and remember he's a ROOKIE sharing touches with a Pro Bowl-calibur RB with a lackluster OLine for run-blocking.