He's clearly pressing too much. As soon as he sees to opponents Jersey he's pulling up to juke or move sideways to the corner. hhe's got to go North-South. If he gets through the hole then he can start prancing towards daylight.
On on particular run, he stopped in his tracks, jumped backwards one yard, and then spent the next half second juking left and right before finally being grabbed and hauled to the ground.
All this happened before the blocking assignments could develop.
I guess it doesn't help that the defense doesn't see a big red "S" on his chest, but rather a BIG red bullseye!