Turning Point - Benson Fiasco

I am doing a paper for a PR class on the Saints in the wake of hurricane Katrina, the PR screwups that the organization sustained, and the rebounding from those PR blunders and the marketing buildup to 9-25.

So I'd like to get a general consensus of when the whole situation of Fielkow being fired and Benson claiming that he was nearly killed in Baton Rouge and that the Practice Facility was trashed in Hurricane Katrina as the reporter broke into the facility and filmed a spotless facility. (Which reporter was that again?)

For me, I think it would have been the drafting of Reggie Bush. It proved he was willing to spend money, make the team better, and the exitement of having Reggie kept our minds off of those other times.

Any other input? It's greatly appreciated.

The reporter was Lee Zurik of WWL-TV.

I agree that the turning point was when the Saints drafted Reggie. You heard a positive buzz around the hiring of Payton and the signing of Brees, but nothing topped Reggie's arrival.