Real sports analysis can be boring to the casual fan. Who wants to hear about batting averages with runners on base when you can talk about steroid needles, player negotiation tampering or ex players going bankrupt?
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it's much better to elicit emotional reactions by drumming up drama, creating controversy and inciting hardcore fans. Then, whether you hate it of love it, you can't wait to check in and see what those "idiots" are saying today. While this happens every week, it increases exponentially for the few games that they actually manage to carry on their network. They will say or do anything in order to get casual fans to tune in on Monday.