It's Official - Reconciliation It Is
What chaps me the most was the lifting of the ban on advertising drugs. The fact that you can advertise a "brand" of drug to drum up business is despicable. If your doctor has a reason to suggest that Lipitor has a particular indication that matches your history that seems better than a generic statin, fine. To run 60 second flashy ads telling you your doctor is holding out on you if he prescribes a generic is utterly disgusting to me. Over those two drugs actually I switched primary care providers because I had such a kickback-marketing-whatever-whore that he actually resisted the idea of switching me to a generic statin (and BTW, my LDL dropped significantly 6 months after switching to the "cheap crummy drug").
Of course, now it'd take 100 times the lobbying to pull the ads that it did to get them to open the pandora's box of pandering to patients directly for business. How about reducing costs by that ad budget hmm?