Is this a spoof site? Doesn't seem to be, but who knows. :)
Assuming it's real, I wonder what the heck the coating is on those pellets. It would have to be very strong to keep from disintigrating when fired, yet melt when you cook the bird and it has to be edible.
I'm still trying to figure out how the pellets don't turn into dust when they're fired. The ballistics on them can't be the same as lead or steel shot. They'd be much lighter.