Did you ever try to eat the "free if you can finish it" 72-oz steak?
Big Texan Steak Ranch, Amarillo, TX
The FREE 72oz. STEAK dinner is still flourishing at the Big Texan. More than 40,000 people have attempted to consume the Free 72oz. Steak dinner since 1960. About 7,000 have succeeded. People from all over the world continue to visit us to take the challenge and claim the bragging rights.
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http://www.bigtexan.com/