So Direct TV calls me Sunday afternoon

I just went to directv.com and on the front page it says:

8 days left on offer: 5 months free of our best television package with NFL Sunday ticket and 24 month agreement, includes HBO, Starz, Showtime, Cinemax, Sportspack, Free HD for life, Free HDDVR.

So yea, seems like a pretty big offer they've got going, not just for you.