The definitive HDTV buyer's guide?

TURN DOWN YOUR CONTRAST!!!
for the first 300 hours of your plasma, you should watch is VERY DARK!!!
this will avoid that retention. also, use whatever your TV has built in to avoid the burn in effect. some TV pictures actually shake (not noticable to the naked eye), and will help avoid burn in. also find a channel with white noise and let it play for 20 minutes or so...

i pooped my clothes when my brand new 50 in plasma had burn in, but after some research, i did these and it went away, and with the contrast turned down, did not return...

after the first 300 hours, you can set it to normal settings and avoid burn in or residue unless you leave a still image on for about 6-10 hrs.

I did turn down the brightness on it when I first got it.. I mainly use it for watching football and playing video games.. Video games are the worst as far as image retention mainly b/c of the HUD and things that are stationary on the screen.. I'll have to check my settings and see what they're at..

I have a 42 inch Samsung plasma and it has a feature that lets you clear out the pixels or "clean the screen" to counter any kind of burn in. There are two seperate versions of this on my tv, one that goes all white and washes it out...and one that does a black screen and a white line pans from right to left cleaning the pixels. I'm not really sure if other products offer such a thing or not.

Yeah, my Vizio has the screen washer feature as well.. I just keep forgetting about it.. Heh..