Let's Go To Prison!!

I'm sure everyone saw the ads for this cinematic masterpiece while watching the weekend's NFL action- well, I had it taken one step further. While relieving myself at the urinal of a pub here in Los Angeles and looking up at a poster for the aforementioned film, I hear a voiceover say, "From the producers who brought you "Brokeback Mountain", it's "Let's Go To Prison"- I then proceeded to look down and see what appears to be a "urinal cake" with audio capabilities that is apparently designed to be set off when fresh streams of liquid come into contact with it. Then, I hear what is obviously supposed to be a prisoner mutter in a low voice: "Want some merlot? I make it in the toilet." Folks, if this isn't a sign that the apocolypse is upon us, then I truly don't know what is. In the immortal words of Jerry Seinfeld, "Who are the marketing genuises that came up with this one??" All that said, the movie looks pretty funny and I'll probably check it out... Anyone have this experience while at their local watering hole?