How Much of the Severity was Personal between Goodell and SP?

I heard on the radio maybe goodell punished him for the Vicodin thing with this just a little part

I am not sure the Vicodin thing was the primary, but apparently SP got away with the substance abuse stuff cause of a loophole in the contract with our Security chief at the time. You add that with SPs defiance on this Bounty issue and Goodell may have felt it was time to let SP clearly know who calls the shots in the NFL.