2 Reasons.
I have a friend who is a UGA fan. He tried to tell me that the 3rd string running back for UGA was the 3rd best running back in the SEC. I was dumbfounded. I then asked him "have you ever heard of Kenny Irons or Darren Mcfadden"? He said "no". I knew right there that he spent a lot of time reading the UGA articles, but never bothered to read up on the rest of the conference.