SXSW Bully sucker punch. Justified or cheap?

Sucker punching is female lady part kind of stuff. If you're not squaring up face to face, you might as well give up your man card. Even women go toe to toe.

Actually, sucker punching is a time-honored tried and true technique. There's no rule that says you have to let your enemies prepare themselves for your attacks. That's just idiotic.