SXSW Bully sucker punch. Justified or cheap?

Lol dude i'm picturing you as Bill Murray's character in Caddy Shack. It's a ***** move in most cases. This is a special case because he was helping someone out.

Yes, I get it. Your frame of reference is based largely on movies and television. The world where heroes fight fairly and they would rather get beat to death than look like a *****.