Target in trouble with BBWs

Obviously in the grand scheme of things to get mad about this isn't anywhere near the top.

But, I can see why people are upset.

Why rename the color of the larger size at all?

According to the article, it wasn't renamed for the larger size. Supposedly, that particular color is called Manatee Gray throughout their line of products. However, it just so happened that two different teams worked on that dress and somehow didn't coordinate with each other. If true, that a completely separate problem with the company. But I still think people are way too sensitive.