Everyone wants to beat the Saints and the Patriots. Since our SB win, we have been a 10+ win team and should hopefully continue to be for awhile. 10 wins usually gets you into the playoffs in some form. So we are just considered one of the better teams these days.
When the Yankees/Red Sox or the Lakers come to town, ticket sales increase because people want to see their local team beat them.
Times change.... Denver and Seattle are rising....Patriots SEEM to be waining... But we haven't fallen off the radar yet...