The "Reggie Ratio" is hurting us

It's easy to say that Deuce should get 15-20 carries a game. Everybody wants it. But every time Deuce gets the ball somebody else is not getting it. So who should get fewer balls? Colston? Joe? Reggie? Reggie is averaging 6.7 yards per pass play. No way that Deuce will average anything close to that on running plays. Yes, running between the tackles isn't Reggies strength yet but when should he learn it if not now?