"Rebuilding New Orleans" Reggie Bush ad up in Times Square (pic)

I just got back from Times Square where I snapped this pic of a huge Reggie Billboard. I recognized his face from like a mile away, I'm not from New Orleans so I don't know if you guys have the same billboards up, but I thought it was pretty cool.
http://img243.imageshack.us/img243/4311/reggieadyz7.jpg