For the time being, HBO Now is priced in line with HBO’s pay TV offering. Cable and satellite television subscribers who want to add HBO’s channel lineup to their TV package pay $15 per month to do so, which is exactly what cord cutters can expect to pay for HBO Now.
But HBO also offers a free 30-day trial of its streaming service, and users who don’t purchase an HBO Now subscription at the end of their trials are presented with an interesting survey.