That's exactly the problem and it's not OK. As a former journalist, I know very well the rules of that profession and he has repeatedly broken the biggest one over and over. His job is to provide information to the audience without bias so that the audience may make their own judgement. That is literally #1 on the job description and he has broken it so many times I lost count.
Talk to other people who do that job for a living - real people, not the TV personality talking head idiots - and I doubt you can find any who consider his reputation as anywhere but in the toilet.
By clicking on his (and others') stories, you are giving them web hits and advertising dollars - and by doing that you are supporting the NFL's propaganda machine, you're saying it's OK for them to lie and manipulate the public. It's that very dynamic that created Bountygate in the first place, and it's now being exposed in federal court during the Patriots court hearing.