Whole foods denies the allegations, stating that it has a zero-tolerance policy for discrimination. The grocery store said the bakery team member who decorated the cake is a member of the LGBTQ community and that other team members confirmed that the cake only said "Love Wins."
"Our team member wrote 'Love Wins' at the top of the cake as requested by the guest, and that's exactly how the cake was packaged and sold at the store," Whole Foods said. "Our team members do not accept or design bakery orders that include language or images that are offensive."
That leaves the court of public opinion -- the Internet -- wondering whose story is correct. On one side are people on social media who speculate Brown's story is a hoax.
"That handwriting is different and the thickness of the frosting is inconsistent, this is the work of an amateur," Elinor Wolfa wrote on Twitter.
. . .
On Tuesday, Whole Foods attempted to put the mystery to rest by releasing the surveillance video of Brown buying the cake.
"After reviewing our security footage of Mr. Brown, it's clear that the UPC label was in fact on top of the cake box, not on the side of the package," Robin Kelly, Whole Foods spokesperson, said in a statement. "This is evident as the cashier scans the UPC code on top of the box."
Brown's claim is false and directly contradicts Whole Foods Market's inclusive culture, which celebrates diversity, Kelly said.
"After a deeper investigation of Mr. Brown's claim, we believe his accusations are fraudulent and we intend to take legal action against both Mr. Brown and his attorney," Kelly said.