When he noticed the offensive word on the cake, he said he was humiliated, disappointed and shocked. Overwhelmed with emotion, he didn't want to return to the store and cause a scene. Brown called the corporate office to tell them what happened and was sent to voice mail. After that, he called the store and spoke to the manager, who apologized and offered him a gift card and replacement cake.
The store manager called him back a few hours later. Brown said the manager said the bakery associate did nothing wrong. There was no apology, and it appeared the offer for the gift card and replacement cake had been revoked, according to the lawsuit.