This also means that ESPN has now lost 10 million subscribers in the past 2.5 years. Figuring that each of these subscribers is paying in the neighborhood of $80 a year and we're talking about ESPN losing revenue of $840 million a year in the past three years. That's over $2.5 billion the network was expecting that it will never see. Toss in the subscriber losses at ESPN2 and ESPNU and ESPN has lost over a billion dollars a year, three billion total, in revenue over the past three years.
What's more if these Nielsen numbers are accurate it suggests that cord cutting is accelerating.