Why was NO-SD the only "pink" game this weekend?

Wall Street Journal just ran a great article on the Breast Cancer Awareness campaign.
The NFL

Here is a summary:

NFL gives $0 for breast cancer research.
NFL sells a small amount of pink merchandise. Like $2M for a $9B organization.
Entire BCA campaign is PR to make NFL more likeable to females, and try to distract them from domestic violence.

The NFL is not trying to fight breast cancer, it's trying to make females forget that there are a lot of pro football players that beat up women.