Surrius question? I dunno, I just got tired of not seeing any difference between shampoos despite all the marketing claims and my hair feeling like straw. And I'm against the high prices of most beauty products in general knowing I'm paying for things not having to do with the actual product (advertising, packaging, unnecessary ingredients like fragrances, etc). I don't wear perfume (an occasional body spray) or deodorant and I've been told I smell good, so I guess I'm okay. I'm not, I don't think, OVERLY obsessed about the chemicals in products except for not wanting to use things on my skin that contain alcohol, but it has the same effect by wanting to use more DIY kind of things like making my own body scrubs containing the natural ingredients.