Slight rant here...
Build a damn iPhone Active. 6.2" edge to edge screen, stylus..Military grade waterproof,dust,snow,dirt,grime,fish slime, etc etc. with the ability to add homescreen widgets (yeah i know, probably never),FAST CHARGING, a battery you can't kill, keep improving a great camera, unlimited photo storage, a Siri that can access every app and perform any command or just doesn't suck so badly, 128 gb standard entry level storage at SAME PRICE as 64gb...And DON'T slow down older iterations of software.
Oh hell..I just described an Android device. Ha!
People would buy the hell out of a pie in the sky device like this. I'm sure it could eist. But it likely won't ever. And because of that reason (apple's hesitation to give you the features you need, not more fluff), more folks who want more out of their devices will easily go android.