MoviePass ($10 a month for in-theater movies)

Before movie pass, I would go to the movies every other month or so at most. In the past 10 days I've been to 4. I wasn't a 'big' customer before to the theaters and if moviepass goes away I won't be anymore - so the theaters really need to take the casual movie goer now moviepass holder into account when in these negotiations. Each time I spend a few bucks on some concession and they get some ticket revenue that they never would've seen before. Had I not had movie pass I most likely would've waited for these to hit netflix or more likely, simply forgot about them. Going on a date night or a family movie trip had just become too expensive before.

They can shake up the industry model but in a good way.