I've heard of macronutrients, but just in passing. I suppose that could refer to carb/prot/fat intake. That would make the most sense, but I heard a good nutritionist podcast from the art of manliness where he blew up the whole low carb argument. He said the body doesn't process fat better or worse if you have carbs. You lose weight because cutting the carbs cuts calories. Getting and staying in ketosis is simply the result from having less overall calories to burn.