Do you judge people who obsess over pumpkin spice?

In many cases I'm sure it's the anticipation of fall more than anything else.

Fall means pumpkins.....pumpkin means pumpkin spice.......blah blah blah.

Kinda like watermelons..........it's hard to envision 4th of July without access to a watermelon. Even though it's only a complimentary side item to all the grilled meats and whatever else.
OMG, you brought watermelon into it. Watermelon is my jam. Wait, watermelon jam. Is that a thing? Tell me it's a thing. I know watermelon toothpaste and licorice are a thing. I mean, I guess those are things. I've heard. But I don't actually have a stash. Honest, I don't. But I would never be so lame to be obsessed by something like pumpkin spice.