Nebraska: It's not for everyone

I don't know what my state's tourism slogan is, but it has to be better that that
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LINCOLN, Neb. (AP) — Nebraska’s no longer nice, at least in its next tourism campaign. The new sales pitch has a decidedly self-deprecating bent: “Nebraska. Honestly, it’s not for everyone.”

The slogan, which the Nebraska Tourism Commission unveiled Wednesday at a Nebraska City conference, will replace the current “Through My Eyes” campaign this spring, commission marketing manager Jenn Gjerde said Thursday.

State tourism director John Ricks told the Omaha World-Herald that because Nebraska consistently ranks as the least likely state tourists plan to visit, the marketing campaign needed to be different...………..

https://apnews.com/16f9b22a658c4e308508d856b4708292