good article about announcers

The article: "...whereas the new breed of big-name play-by-play guys fancy themselves as announcers, storytellers, analysts AND social commentators. ... it has been taken to another level by Michaels and Joe Buck. Now, just about everyone is following suit. You can't just provide play-by-play these days; you have to unleash a steady stream of opinions, too."

He's not saying that he favors someone who gives you a lot of opinions, what he is saying is that these days the big execs. want someone who will fill you with tons of opinions and stories about the player growing up, because that appeals to the casual fan.