Who ARE Rams fans these days?

I live in the Los Angeles area and I've never seen an NFL fan base like here. I frequently go out in Saints T-shirts and have got nothing but compliments and we talk about Brees. I know this is a blanket statement, but the attitude I've seen around here is basically most people don't care. Of course, many people here are transplants from other areas of the country like myself. This is a Lakers town.