NFL will say they had 109.7 million watch...which is a total joke.
The real number is another story and has everything to do with a collective middle finger a lot of people gave to the NFL this year. While MSY is one of the smallest markets in the league - the share of households they pull in is probably greater than half of the other NFL cities (80% of MSY households vs. 25% of Atlanta). It's hard to make that number up - even in LAX. Throw in no love in KC/Midwest and other parts. I'd like to think the real numbers are well below 97 million - like well below that.
But they will spin it into a positive somehow.