Obviously, that's a controversial comment. I'm trying to remember a good movie Tim Allen was in. I'm drawing a blank here.
Now we talkin'. Pascal's wager. If Santa is real, if you believe in him, you get gifts and live happily ever after. If you don't, you get no gifts, and will live an empty life. If he's not real, if you believe in him, you really haven't lost anything, still get gifts and live happily ever after. If you don't believe...profit.