playing Sauron's advocate, you've probably seen tons of ads for Adirondack chairs without realizing it bc your antenna wasn't up
i was discussing 'serendipity' with a class and we decided to do a field test
we picked something that wasn't too unfamiliar but was something you didn't expect to hear much at all (i think we picked the Great Wall of China) and then we charted ho soon we heard it
- it was a friday, 1/2 the students had heard the phrase by the end of the day and everyone heard it over the weekend