Dago, it's actually a miracle that American Gods came back at all for a second season, much less got renewed for a upcoming third season. The show's original producers and co-creator quit, so did Gillian Anderson, who played Goddess of Media in first season. That's why her original character and plot focus got a facelift and a new direction and a new actor. The show's new producers, screenwriters had to rewrite the show's storylines, focus, direction from scratch and I think the series benefitted from these changes.