Was there a reason why there were no pass attempts to Cook in the first game?

The coaches didn't target him just to see if he would throw-a-fit and DEMAND the ball.

Sorry, just talking out my butt. I have no idea why they didn't throw to him, there is a purpose tom everything though.
Well, it's not like it's a big deal that he didn't get any targets, but I thought perhaps someone may have seen something that I missed as to why he wasn't utilized (much) in the game. Perhaps the coaches just wanted to see how well he ran his routes even when his number wasn't being called. But I personally was just hoping to see what our new investment was going to look like in action.
I'm sure that will come soon enough. :)