Popeye's Chicken Sandwich

Brad Mojo said
https://www.theonion.com/popeyes-escalates-chick-fil-a-rivalry-with-new-sandwich-1837420613
Popeyes Escalates Chick-Fil-A Rivalry With New Sandwich Featuring Dan Cathy’s Battered, Fried Loved Ones

I hate it when I don't get the joke.

Someone help!!!!!!!