Popeye's Chicken Sandwich
Seems this have reached the collective delusion level. It's a freaking fried chicken sandwich.
Last year in my hometown of Mérida, we drove by a billboard announcing the opening of a Krispy Kreme. My youngest immediately pointed it out, said he wanted 2 "taste of America" glazed. My hometown is well known for its sweet breads, pastries,even king cake, but off we went to Krispy Kreme so my son could taste 'Murica... never mind he had had McDonald's and Domino's that same day, and downed them with U.S. Coke (he doesn't like the ones with real sugar).
The line at the Krispy Kreme, we stopped counting at 100, and there was a line of cars outside that went a block and a half down the street. And I am thinking to myself, these are freaking donuts. Go have an hojaldra, for Christ's sake.
And yes, I made the line. Wasn't going to let my boy down... I know, I know...
For the 2 weeks I was there, I drove by the Krispy Kreme a few times, and it was like that every time. And that's because people very much convinced themselves these are the greatest donuts ever, even though the donuts from the local bakeries are as good or better tasting.
And this is what we got here. Kudos to Corporate Marketing.