Peugeot and Fiat Chrysler to merge

I was a little surprised when I heard about the PSA/FCA merger. IMO, as much as I like FCA, they are in trouble with anything that is not Jeep or Ram. PSA could have just waited this out and bought them outright for a bargain.

However Peugeot note has their market opening into the US. I suspect we’ll see Peugeots rebadged as Chryslers in less than two years. Chrysler and Dodge are starved for new products.

The big loser in this may be the Fiat and Alfa Romeo brands. FCA has already killed a few Alfa product this week. There has been talk of Fiat leaving the US market.

Jeep and Ram, I think, will largely be unaffected. They have several new products in the pipeline and the existing products are doing well. A new Grand Cherokee and Wagoner are coming and the new Ram pickup has been a hit. There are plans for a new Dakota truck too.

BTW, anyone talking about bad Peugeot quality hasn’t been paying attention. They’ve made serious improvements in the last twenty years.