The biggest problem with Chrysler and Peugeot is that other people are still making cars. Few people go shopping for a Chrysler but lots shop specifically for honda, Toyota, ECT ECT. No one buys a Chrysler.....they end up in one
I don’t think that’s true. Chrysler is the only domestic participant in mini-vans and they’re number 1 when you combine sales of the various models. Challenger sales have grown every year for four years in a row and Charger’s muscle car feel in a four-door car is strong in the US market.