The hype wasn't "organic". It was manufactured the moment the challenge to CFA was issued.
Now, don't get me wrong. I like Popeye's, and a piece of Popeye's chicken inside a bun with pickles should taste good (haven't had one, and now I won't on principle :hihi: )... But it is not THAT good, that people should stand in huge lines and wait for hours for it.