If the PR messaging was as indicated in the story, such as Bensel's advice to include wording that states that there is "a benefit to saying we support a victims right to pursue a remedy through the courts" then I don't see a huge problem with this. Although even that wording is a bit cringe-worthy. If there is anything in these emails that hint at advice on covering things up or funding for covering things up, then you have a very different situation.