The idea was floated of (Changes in the cap system)

Then big-market teams could out-spend other teams, by paying $60M for their quarterback...
The concept of large market teams is very diminished now. The Saints, a small market team, consistently sells out their home games. They have the highest tv ratings of any home team that plays. They have an international following. Their tv ratings are always high.
Green Bay is another small market team that soes well.