Atlanta Falcons New Uniforms

From a linked article on that page:

With fans not paying their premium seat licenses at alarming rates and MBS being nearly empty on game days, changing the uniform is Blank’s hail Mary attempt to get fans to buy back in after three years of declining home attendance.

https://bloggingdirty.com/2020/01/17/uniforms-marketing-atlanta-falcons/

Says it all. They'll still suck in front of a couple thousand people.